Using the Rasch model to explore the logistics advertisement attraction
碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 100 === With the rise of the logistics enterprises and industry globalization makes the logistics enterprises more competitive. How to promote their products effectively and attract consumers’ attention becomes an important issue. A new analyzing process for logisti...
Main Authors: | Yu-hsin Feng, 馮郁馨 |
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Other Authors: | Shan-Huen Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/29350227323711622309 |
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