The Impacts of customer-company Identification and co-production on service satisfaction
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === The issue of customers'' co-production in services has been explored by marketing scholars for years; however, until now the effect of customer’s co-production on satisfaction does not reach a conclusion. On a basis of Customer-company i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58627873423162636865 |