Examining the Mediating Effect of NonProfit-Company Fit on Company Brand Attitude in a Social Alliance Context
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Recently company fulfills is social responsibility in two fashionable ways:(1) cause-related marketing, where the company integrate a cause of the topic into its marketing program and donate a specific amount of contributions to nonprofit organizatio...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11788002527404231994 |