The relationship of brand experience and brand loyalty: Mediator effect of relationship quality and brand personality
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Recently, the phone industry is highly competitive. Therefore, the concept of brand experience is the very important construct of brand management. Creating brand experience is becoming increasingly recognized as a vital driver of consumer intension behav...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64215083113738973717 |