Investigating the Impacts of Certification Information Appeals and Presentation Styles on Perceived Quality: A Perspective of Consumers'' Heuristics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Based on the viewpoints of consumer heuristics, we intent to explore the effectiveness of convenience goods’ certification information appeals and message presentation styles on perceived quality, whether will make “Guarantee of quality is best and patter...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36290829850266685665 |