The relationship between message source and effects of electronic word-of-mouth－Internet dependency relations as a moderator
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Now a day, Internet technology has been widely used and consumers benefit from it. In the consuming process, word of mouth ix one of the approachable marketing methods and often regarded as an important referencebasis. Thus, the purpose of the study is to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68981778736641579345 |