The factors affecting consumer purchase intention─ The case of furniture shopping
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Now, retailing marketing is getting more competitive. It is important to understand and explore what kind of factors to affect consumer purchase intention, especially for furniture industry. It’s because of with good quality of furniture items which can u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08869690436763407107 |