The Impact of Customer Engagement on Customer Loyalty
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === In the experience economy era, customers play an active role in creating and competing for value in service process and delivery. Service providers need to develop the environment in enhancing customer engagement and concern with the influences of custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39803657333093604674 |