Exploring The Relationships among Medicine Advertising、Patient Benefits、Doctor Benefits and Doctor Purchase Intention-An Example of S Medicine

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Dramatic breakthroughs have been reported in the field of medical cosmetology due to the increase of difficulty in its management. In the past few years, a new type of procedure, generally termed as micro-cosmetic surgery, has been added as a separate cat...

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Bibliographic Details
Main Authors: Chung-chen Liu, 劉仲宸
Other Authors: Pei Chao
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/31525491604406060622