The Influence of Building WOM Hotpot in store, Merchandise Display and Consumer Involvement
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Word of mouth (WOM) marketing has been considered as a tool of Integrated Marketing in recent years. If enterprise and brands can successfully build up WOM, they will find that the power of establishing WOM can significantly influence conventional adverti...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18377914298155601755 |