The Influence of Building WOM Hotpot in store, Merchandise Display and Consumer Involvement
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Word of mouth (WOM) marketing has been considered as a tool of Integrated Marketing in recent years. If enterprise and brands can successfully build up WOM, they will find that the power of establishing WOM can significantly influence conventional adverti...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/18377914298155601755 |