The Study of Relationship between Innovative Services and Experiential marketing and their influences upon the purchase intention of kitchen and bathroom renovation: the Mental Flow as a Mediator
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Along with the improvement in national quality of living, customers become have more intentions of renovating their kitchen and bathroom which also presented great business opportunities for the home market. In order to make significant difference from th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58585374067656213048 |