Investigating Antecedents of Customer Co-production Behaviorand Satisfaction in the Tattoo Settings
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === The quick expansion of the service market has largely risen the competition among service firms. In order to enhance self competitive advantages, service firms consider increasing customer participation in co-production activities as an important strategy...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53381870480180550380 |