A Study on the Impacts of Store Image and Customer Identification to Purchase intentions - An Example of FuShan Sandalwood

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === “Incense” has been played indispensable in the sacrificial ritual of the people for many years in Taiwan. There’re many studies about “incense” in the past, but none for the studies on incense store and incense consumers. Therefore, We construct “store im...

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Bibliographic Details
Main Authors: Yong-ta Cheng, 鄭永達
Other Authors: Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/63041710882682386384