The impact of consumer-company identification on consumer resistance to negative information and repurchase intention.
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Prior research highlights the damaging effects of negative information. It hurts a firm’s reputation, decreases sales, and negatively affects future idiosyncratic stock returns. This study took BMW customers as the subjects, and adopted questionnaire surv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47628444892885320871 |