THE STUDY OF INTEGRATED MARKETING COMMUNICATION STRATEGIES TO PROMOTE INVESTMENT IN KAOHSIUNG CITY GOVERNMENT

碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Due to the worsening global economy, Taiwan has faced economic recession and rising unemployment in recent years. For that reason, The government in Taiwan was working hard to improve the economic development and business investment. To develop economy wi...

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Bibliographic Details
Main Authors: Tsung-chieh Wang, 王重傑
Other Authors: Fu-Yung Kuan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/44295747393006959785