The Effect of Corporate Social Responsibility, Service Quality, and Relationship Investment on Customer Citizenship Behavior－Gender as a Moderator
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === In the research that was conducted, we compared the effect of traditional marketing (service quality, relationship investment) with social marketing (Corporate Social Responsibility ). Through the literatures review, there are three important antecedent...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/75257549673889032840 |