The Influence of Product Display and Involvement on Consumers Approach Behaviors : A Perspective of Consumers'' Heuristic
碩士 === 國立高雄第一科技大學 === 服務科學管理研究所 === 100 === Based on the viewpoints of consumer heuristics, we intent to explore the influences of product display on consumers approaching behaviors. By using the more rigorous and scientific consideration, we otherwise add the involvement as moderator into the scena...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5356f2 |