Investigating the Impact of Persuasion strategy and Involvement Degree on buying Volition A Perspective of Consumers'' Heuristic.
碩士 === 國立高雄第一科技大學 === 服務科學管理研究所 === 100 === Consumers are getting smarter, the information obtained are more and more easily, but the firms wonder how to teach salespeople to convince consumers, especially tablet PCs in the market is very popular, but they inevitability should be face with the varie...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66m5tt |