Exploring the Factors Influencing the Credibility of Electronic Word-of-Mouth: a Case Study of Virtual Community
碩士 === 國立屏東商業技術學院 === 企業電子化研究所 === 100 === Along with the emergence of Web 3.0, customers are getting used to share the product experiences with virtual community on the website; the virtual community websites have become critical channels for electronic word-of-mouth (eWOM) marketing. However, most...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93105555400983836435 |