The Effect of Personal Innovativeness and Perceived Playfulness on Smart Phones Users’ Attitude and Behavior Intention- Based on Technology Acceptance Model and Cognitive Evaluation Theory
碩士 === 國立屏東商業技術學院 === 國際企業所 === 100 === The technical advances in mobile communication raised the demand for the smart phones. The increasing growth of smart phones usage drew the researchers’ attention to understanding the factors influencing the attitude and behavior toward smart phones. The study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66329739744093240020 |