The Impact of Electronic Word-of-Mouth on Acceptors' Trust

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 100 === With rapid development of blog, the delivery of electronic word-of-mouth has become two-way communication. The previous research found that personal home page has been replaced with blog. Nowadays, electronic word-of-mouth has been an open space which ev...

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Bibliographic Details
Main Authors: Ching-Tai Lee, 李清泰
Other Authors: Yu Sung-Wen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/46250594953023026198