A Study of Different Types of Messages and Personality Traits Affecting the eWOM of Facebook Fan Page - Taking Shock (Fashion and Clothing) Fan Page as An Example
碩士 === 國立屏東教育大學 === 資訊科學系 === 100 === The rise of Facebook has brought enterprises a new trend in internet/online marketing. There is an increase in enterprise that begins to focus on the operation of Facebook Fan Page, which treats the Fan Page as an interaction between enterprises and consumers. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84147658304706706504 |