A Study of Different Types of Messages and Personality Traits Affecting the eWOM of Facebook Fan Page - Taking Shock (Fashion and Clothing) Fan Page as An Example
碩士 === 國立屏東教育大學 === 資訊科學系 === 100 === The rise of Facebook has brought enterprises a new trend in internet/online marketing. There is an increase in enterprise that begins to focus on the operation of Facebook Fan Page, which treats the Fan Page as an interaction between enterprises and consumers. T...
Main Authors: | Chieh-liang Chen, 陳皆良 |
---|---|
Other Authors: | Chen-Yuan Chen |
Format: | Others |
Language: | en_US |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/84147658304706706504 |
Similar Items
-
Investigating Antecedents of Fan''s eWOM toward Facebook Fan Page
by: Yi-Jyun Jhou, et al.
Published: (2014) -
The Effect of Transaction Oriented Message and Rational Message Appeal on eWOM: A Study of Automobile Facebook Fans Pages
by: 翁悅禎
Published: (2016) -
The Influence of Message Appeal and Ewom on Intention to Use in Facebook Fan Page
by: Shih-Hsien Cheng, et al.
Published: (2013) -
The Study of Key Fans Message Preference in Facebook Fan Pages
by: Hung-chun Chen, et al.
Published: (2015) -
The Sound of Ripple: The Study of Facebook Fan Page User’s eWOM Intentions from Double-edged Sword Perspectives
by: Kuan-Yu Lin, et al.
Published: (2013)