Exploring the Antecedents of Brand Commitment and Their Impacts on Positive Word of Mouth-The Cosmetic Industry as a Case
碩士 === 國立屏東科技大學 === 企業管理系所 === 100 === While the female consuming ability is increasing every year, cosmetic products have been changed from luxury consumer behavior to necessity. Hence, this research hopes to investigate how sustains the relationship of commitment between consumers and manufactu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34803275442781940192 |