THE RELATIONSHIP AMONG BRAND IMAGE,WORD-OF-MOUTH AND PURCHASE INTENTSION－AN EMPIRICAL STUDY OF COSMETIC PRODUCT
碩士 === 國立屏東科技大學 === 時尚設計與管理系 === 100 === Abstract Student ID：M9976005 Title of thesis：THE RELATIONSHIP AMONG BRAND IMAGE, WORD-OF-MOUTH AND PURCHASE INTENTSION－ AN EMPIRICAL STUDY OF COSMETIC PRODUCT Total page：94 Name of Institute：National Pingtung University of Science and Technology Department o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81502390150743721816 |