Application and Measurement of Customer Lifetime Value：An Example of Automobile Service
碩士 === 國立屏東科技大學 === 科技管理研究所 === 100 === The research applied the concept of customer lifetime value (CLV) into automobile maintenance service and discussed the factors to influence the customer lifetime value. A distributor of Japanese vehicles was taken as the research object, and customer lifetime...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94636035747190434821 |