The Study of Factors Affecting Customer’s Online Group-Buying Intentions
碩士 === 國立屏東科技大學 === 資訊管理系所 === 100 === With the economies of scale, group-buying has the advantages of transaction costs reduction. As the popularity of Internet, online group-buying came to develop in the markets and become a new transaction channel in the retail e-commerce. Due to such transaction...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72034159989508673586 |