Exploring the Brand Image, Relationship Quality and Relationship Value Affect Customer Satisfaction and Loyalty - A Pig Knuckle Restaurant in Wanluan of Pingtung County as Example
碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === This study aims to understand how brand image, relationship quality, relationship value affect customer satisfaction and loyalty. A Pig Knuckle Restaurant’s customers in Wanluan of Pingtung County were selected for the study. We conducted a survey using SPSS17...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81263373751828266966 |