A Study on the Office Worker's Preference for Product Attribute of Purchasing Fresh Fruits
碩士 === 國立屏東科技大學 === 農企業管理系所 === 100 === This study is to investigate which product attribute is the main consideration when office worker purchases fresh fruits, and to apply the Conjoint Analysis to find out what kind of levels in attribute of purchasing fresh fruits will effect the satisfaction, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90871168644075713352 |