The Study of Value Net Analysis of iPhone

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === Through Value Net Analysis and Co-opetition, we study the reasons why Apple iPhone becomes so successful nowadays. Apple Inc. has changed the ecosystem and the rules of the game, Apple iPhone sells like hot cakes when appearing on the market. Furthermore, the...

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Bibliographic Details
Main Authors: Chih-Ting Fang, 方姿婷
Other Authors: Chi-Cheng Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/09589031269056628479