Comparing The Business Models Of Chain Coffee Stores：The Resource-Building Mechanism Perspective
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === This research is on the chain coffee store. The case study is formulated by applying “resources-building mechanism” (Feng-Lee Lin, 2009) to look into the business models adopted by different market players. The goal is to decompose each business model, pinpoin...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44293814426638265370 |