Comparison Research of Taiwan Adolescent Subculture Consumer Groups: Empirical Studies of Otaku and Pop Music Fans

博士 === 國立中山大學 === 企業管理學系研究所 === 100 === High accessibility to internet technology and popularization of focus media has given rise to various emerging subcultures among the younger generation who constantly seek novelty and unique lifestyles. The Otaku subculture is one such adolescent subculture, a...

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Bibliographic Details
Main Authors: Yung-Sung Chiang, 姜永淞
Other Authors: Hsien-Tang Tsai
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/06941598433510307730