The Influence of Fashion Involvement and Product Involvement on Buying Decision of Urban Women in Taiwan─A Case Study of Consumer Electronics
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === There is no denying that consumer electronics has a great influence on our daily life, and it now also even create and lead trend in modern society. Traditionally, we think of men as the major customer in consumer electronics, but with fashion and social trend...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65386488922539540704 |