A Study of Service Innovation and Consumer Purchase Intention- A Case of Certified Used Car

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === Over the past decade, the ratio of annual official listing in Taiwan between used cars and brand-new cars is 2:1, to show that car users increase the acceptance for used cars, also show that the market of used car in Taiwan will be expect with car dealers. How...

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Bibliographic Details
Main Authors: Yu-sheng Lin, 林育聖
Other Authors: Iuan-Yuan Lu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/06250079406701335898