Late-mover Advantages:A Study of Sporting-goods Industry
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === In recent years, the size of the sporting goods industry in mainland China is developing so rapidly that led many Chinese national sports brand to the market. Among them, the most representative brands, Li Ning and Anta, not only have outstanding performances...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/18943483653286254697 |