Late-mover Advantages:A Study of Sporting-goods Industry

碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === In recent years, the size of the sporting goods industry in mainland China is developing so rapidly that led many Chinese national sports brand to the market. Among them, the most representative brands, Li Ning and Anta, not only have outstanding performances...

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Bibliographic Details
Main Authors: Shin-fu Wang, 王信富
Other Authors: C.H Tseng
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/18943483653286254697