The Effect of Country of Origin and Brand Awareness on Consumer''s Perceived Quality – A Case of Lativ
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === Famous for its products all made in Taiwan and relatively cheap prices, Lativ is one of the popular clothes brands in Taiwan. By a great deal of key word advertising, Lativ gets its popularity and makes its sales rise tremendously. However, taking into consi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93956262778565369236 |