“Time” is Different! Effects of Mental Simulation and Product Type in Different Time Perspectives
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === “Time” is fleeting. People tend to ponder the needs in the present and develop procrastination for the future. Because of these tendencies, researchers in marketing examine topics such as impulsive buying and purchase in advance. For companies, understanding h...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17089132091646606573 |