The Impact of Cause-Related Promotionon Consumer`s Purchase Intention and Brand Attitudes
碩士 === 國立中山大學 === 企業管理學系研究所 === 100 === These days, consumers are living in a flood of frequent sales promotion practices. They encounter every day low price, seasonal price off, special price discount, free gift, buy one get one free, and other promotions in their daily lives(Promo Magazine,2010).S...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83305199288216315417 |