The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states
碩士 === 國立中山大學 === 財務管理學系研究所 === 100 === Prior researches find that advertising is the most common marketing strategy and also one of the most effective way to influence consumers’ purchasing decisions. On the other hand, innovation plays an important role to enhance competitiveness of firms. However...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36742027218431062202 |