Can customer satisfaction based portfolio beat the market?- Under different monetary policy and market condition
碩士 === 國立中山大學 === 財務管理學系研究所 === 100 === Recent studies show that investing in higher American Customer Satisfaction Index (ACSI) score firms perform significantly positive abnormal returns over time. Moreover, prior researches indicate that government intervenes such as monetary policy and market co...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/59890188406342121383 |