The Investigation of Perceived Risk and Consumer Purchase Intention---A Study of Tickets Group Buying Website
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === The research objects are Tickets Group Buying Websites, to explore the correlation between Perceived Risk and Purchase Intention, including website trust and perception of price. The main purpose is to investigate consumers'' tickets group buyi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66518734418343060790 |