The Effects of Online Sweepstakes Interactivity and Brand Product-Prize Fit on Brand Evaluation
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === With the rapid development of Internet and E-Commerce in recent years, online sweepstakes have become one of the most favorite promotion tools. This study discusses the brand evaluation on interactivity of online sweepstakes,the complement of brand product-prize...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45331134782878449810 |