The Research on the Practice of “Integrated Marketing Communications” of Taiwan’s Department Stores: A Case Study of Far Eastern Department Store in Kaohsiung
碩士 === 國立中山大學 === 傳播管理研究所 === 100 === Integrated marketing communication (IMC) that is gaining popularity in the U.S. and European markets in recent years has become a topic in the industrial and academic communities of marketing. While price slashing competition in Taiwan’s retail trade gets s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01223029044042170536 |