Exploration of Impulse Buying Behavior on Online Group-Buying
碩士 === 國立中山大學 === 資訊管理學系研究所 === 100 === Recently, online group-buying has been a popular business model. It was observed that many characteristics of online group-buying are potential stimuli of impulse buying. Therefore, we target traditional online group-buying and e-coupon group-buying and try to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14290316728046506110 |