A Study on User Satisfaction and Brand Loyalty of Smartphones
碩士 === 國立中山大學 === 資訊管理學系研究所 === 100 === Smartphones have become essential to modern people. More and more consumers are using smartphones. However, according to many reports and investigation, they indicate that user satisfaction and brand loyalty will differ from various brands and represent signif...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68876047116150308737 |