A Study on Bank Insurance Strategic Alliance of Marketing- The Case of 「H」Bank

碩士 === 國立中山大學 === 高階經營碩士班 === 100 === Abstract Banking industry which contributes significant annual economic growth rate is one of the most important industries in Taiwan. Since the trend that many countries give up the cash-based monetary system, the financial environment grows toward liberalizati...

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Bibliographic Details
Main Authors: Chen-Ting Chung, 鍾震霆
Other Authors: Chi-Cheng Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/05165785600028709455