Factor Affecting College Students’ Preference for Fair Trade Coffee
碩士 === 國立中山大學 === 公共事務管理研究所 === 100 === The objective of this study is to explore possible factors affecting college students’ preference for fair trade coffee. The investigated factors included four of the values listed in Sheth, Newman and Gross''s (1991a) theory of consumption v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02428976391589976030 |