THE STUDY OF SOCIAL INFLUENCE, MEDIA INFLUENCE, TEAM IDENTIFICATION & PURCHASE VALUE ON PURCHASE INTENTION OF THE NATIONAL HOCKEY LEAGUE (NHL) ACCESSORY PRODUCTS ─ THE CASE STUDY OF TAIWAN ICE HOCKEY PLAYER
碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 100 === The purpose of this study was to investigate the latent relationships among social influence, media influence, team identification, perceived value, and purchase intention of the National Hockey League (NHL) accessory products. The participants were 163...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81520124351621457854 |