Behavioral model of consumers’ purchasing green mark products to fight against global warming in central Taiwan
碩士 === 國立臺中教育大學 === 科學應用與推廣學系環境教育及管理碩士班 === 100 === Based on ‘Theory of Planned Behavior’, the study integrated literature review, ‘Global Warming Activism’ claimed by Lubell et al. (2007) and Olson’s (1965) ‘Theory of Collective Action’ and developed into a ‘Collective Theory of Planned Behavio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22571907134401191064 |